Success Requires an Advocate

Success in Digital Analytics requires an internal advocate. In my time at Analytics Pros I’ve seen a number of different types of engagements. If there is one factor that I can consistently point to, for what makes a project successful,…

Applying the Scientific Method to Analytics

All of us remember something about the “Scientific Method” from class in Middle School—ask a question, construct a hypothesis, test, etc. I’ve probably used the term incorrectly on many occasions, but as Oxford Dictionaries Online defines it, it’s "a method…