Firebase GTM vs Legacy GTM

The Difference Between Firebase GTM and Legacy GTM for Native Apps Google has made many additions to native app analytics in the last several months. The addition of the Firebase platform to the analytics environment brings about many new changes.…

Hybrid Apps

Native apps continually prove to be an important platform for users to interact with brands. While many apps are built natively (e.g. through writing Objective-C/Swift or Java), there are other platforms that allow apps to be built non-natively. These apps…

Native App - Container Loading

Google Analytics Mobile App Container Loading Recommendation It's crazy to think just how much smartphones have changed the way we live. Before the dawn of smartphone technology when driving to a new location we'd copy down directions so we'd know…

To Firebase Analytics, or Not To Firebase Analytics?

Introducing Guest Contributor: Heidi Yee Heidi Yee Heidi recently interned with Analytics Pros after finishing up the iOS Accelerator Program at Code Fellows. Previously, she attended University of Washington for Industrial Engineering and worked at Boeing for three years. Firebase Analytics was released during her stay with…