As a marketer, it's very common to not have the time or resources to keep your GA and GTM implementation clean. Too often, we save a bunch of housekeeping tasks for a rainy day. Think about this and compare it…
When it comes to data collection, Personally Identifiable Information (PII) is a rather sensitive subject. Terms of service aside, most users want to know any data collected about them is not personally identifiable. While the standards and expectations of the…
Apps are amazing. They can bring you dinner, get you to work, and even help do your taxes. As people spend more time on phones and tablets, apps provide a way to reach potential customers without having to go to…