AMP Tracking Recommendation

As the conversation picks up around Accelerated Mobile Pages (AMP), so do our client inquiries about how to effectively track them in Google Analytics. We hope this post can be a one-stop shop for best practices. The standards for tracking…

Native App - Container Loading

Google Analytics Mobile App Container Loading Recommendation It's crazy to think just how much smartphones have changed the way we live. Before the dawn of smartphone technology when driving to a new location we'd copy down directions so we'd know…

To Firebase Analytics, or Not To Firebase Analytics?

Introducing Guest Contributor: Heidi Yee Heidi Yee Heidi recently interned with Analytics Pros after finishing up the iOS Accelerator Program at Code Fellows. Previously, she attended University of Washington for Industrial Engineering and worked at Boeing for three years. Firebase Analytics was released during her stay with…

Announcing: Analytics for Firebase

It's that time of year again—the app development conference to end all app development conferences: Google I/O. If you've been before (or watched via live tweet or live stream), you know the excitement around Google's announcements. They made a lot…