The Age of Self-Serve Analytics

In the last few years many organizations have witnessed a rapid adoption of self-serve analytics tools by non-technical users. Gartner’s Magic Quadrant report from a few months ago makes it pretty official that the age of self-serve Analytics is upon…

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Google Optimize - Free Testing for Everyone

Today is a huge day for the Google Analytics suite! Google Optimize joins Google Analytics, Data Studio and Google Tag Manager as a free offering now available in over 180 countries! With Optimize and Optimize 360 both exiting beta status,…

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Google Tag Manager dataLayer Inspector +

We just released a major update to our dataLayer inspector for Google Tag Manager and Google Analytics. Our add-on makes it significantly easier to debug, monitor and see detailed information without having to constantly rotate from the page to the…

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Segments in Data Studio

Introducing Google Analytics Segments in Data Studio! By now you’ve assuredly used, and come to love, Google’s Data Studio (DS). If you haven’t—what is stopping you?! For an in depth walkthrough of the tool itself, check out this post by…

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