Analytics Framework on the Google Cloud Platform

Unify your disparate data warehouses using a global, auto-scaling, serverless infrastructure hosted and maintained by Google Engineers Building an analytics framework from scratch is difficult without the cloud. With the cloud, though, we're able to build a system tailored to…

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Connect In-Store Conversions to Web and App Data

While digital analytics has become a vast world filled with myriad computer science knowledge, data science insights, and business acumen…there was a moment in time where merely counting pageviews was considered a big deal. Over time the tools advanced to…

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Custom Dimension and Metric Scoping

Are you limiting your Google Analytics data without even knowing it? Are you afraid to apply deeper granularity to your current implementation for fear of data-breaks? Fear not! Why should you be interested in Custom Dimensions and Custom Metrics? Well,…

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Salesforce + Google Partnership

Last quarter at Dreamforce it was announced that Google and Salesforce have entered into a global partnership and are releasing an integration which will make Salesforce lead data available in the Google Analytics 360 UI. This is an enormous advancement…

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Measurement Protocol Hit Builder

Hits, Bits, and Bytes The Measurement Protocol allows one to send data directly to Google Analytics from any device or system.  The Measurement Protocol Hit Builder lets you build, validate, and share hits which can also be sent directly from…

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