GTM Integration Guide for JW Player 7


This is a guide to measure JW Player 7 events using Google Tag Manager. The guide includes JavaScript code and example configurations for GTM. If your website uses JW Player then you can use this guide to add analytics to your videos. This integration sends events from JW Player to Google Analytics using Google Tag Manager. Enjoy! Shortcut: Download this

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Missing Document Referrer in Pinterest Referrals


Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as “Direct” in Google Analytics—this means your Google Analytics reports for “Social” attribution are taking a nose dive. Your social marketing and content teams will not like this one bit! Missing Document Referrer Causes “Direct” Traffic We started noticing around mid-March that Pinterest referrals were dipping. Meanwhile, direct

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Parting the Marketing Clouds: Google Announces Google Analytics 360 Suite

GA Suite 360 Digital Asset (1)

Nearly 11 years ago (March 29, 2005) news dropped that Google had acquired web analytics software company Urchin. Since then we’ve seen the launch of Google Analytics as a free tool, its innovation to include an enterprise premium offering, the evolution of the digital analytics and technology landscape with Tag Management, and the release of

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