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Missing Document Referrer in Pinterest Referrals

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Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as “Direct” in Google Analytics—this means your Google Analytics reports for “Social” attribution are taking a nose dive. Your social marketing and content teams will not like this one bit! Missing Document Referrer Causes “Direct” Traffic We started noticing around mid-March that Pinterest referrals were dipping. Meanwhile, direct

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Parting the Marketing Clouds: Google Announces Google Analytics 360 Suite

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Nearly 11 years ago (March 29, 2005) news dropped that Google had acquired web analytics software company Urchin. Since then we’ve seen the launch of Google Analytics as a free tool, its innovation to include an enterprise premium offering, the evolution of the digital analytics and technology landscape with Tag Management, and the release of

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Live-Blog from Digital Analytics Association’s Seattle Symposium 2015

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I’m at the 2015 Digital Analytics Association’s Seattle Chapter Symposium with many from the team here at Analytics Pros.  The event is hosted by Microsoft at their Conference Center in Redmond (great hosts, great venue – thanks Microsoft!).  The day is packed with a great agenda and speakers, so stay tuned for insights into the

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