Capture the Full HTTP Referrer in Google Analytics with a “Hit Referrer” Custom Dimension

This post is inspired by a discussion I had recently on the Google Analytics forum. In Google Analytics there is a dimension for “referral path” and even “full referrer,” however the shortcoming of both these dimensions is that they only provide the Path of the referrer—no query strings. When analysis calls for details of a

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hybris Extension for Google Analytics and Google Tag Manager

We’re excited to announce that Analytics Pros has developed a Google Tag Manager / Google Analytics extension for hybris. hybris is an enterprise multichannel e-commerce platform, used by some of the world’s leading companies such as Levi’s, 3M, ASICS, Samsung and Oakley. The extension enables hybris users to easily implement core and enhanced e-commerce tracking in a matter of

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Opticon 2015: Why You Should Go

Opticon 2015. Be there or be square.  What is Opticon? Only Optimizely’s awesome annual conference. Who’s Optimizely You Ask? Only a fantastic web optimization software firm that makes customized products to help companies test their web properties, adjust and optimize accordingly. When Is Opticon Going Down? Opticon is coming up soon on June 17 & 18 on Pier 27, in

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