Google Tag Manager dataLayer Inspector +

We just released a major update to our dataLayer inspector for Google Tag Manager and Google Analytics. Our add-on makes it significantly easier to debug, monitor and see detailed information without having to constantly rotate from the page to the…

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Segments in Data Studio

Introducing Google Analytics Segments in Data Studio! By now you’ve assuredly used, and come to love, Google’s Data Studio (DS). If you haven’t—what is stopping you?! For an in depth walkthrough of the tool itself, check out this post by…

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Success Requires an Advocate

Success in Digital Analytics requires an internal advocate. In my time at Analytics Pros I’ve seen a number of different types of engagements. If there is one factor that I can consistently point to, for what makes a project successful,…

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Analytics Pros at Google Cloud Next '17

We are very excited to share our favorite updates from the Google Cloud Next '17 conference last week! If you did not tune in to the live keynotes you can scan through the 100 announcements for all the details. We sent a significant…

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Property Migrations for Google Analytics

The Google Analytics team introduced a long-awaited feature to allow administrators to migrate their properties into a new or existing account. This finally allows companies to bring their orphaned properties containing their mobile apps or any properties that have accidentally been…

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Being a Millennial Analyst at Analytics Pros

While working remotely, I found myself eavesdropping on two women enjoying their late lunch at a local organic cafe and garden. I overheard phrases like 'lazy millennials' and 'ungrateful takers' and, naturally, my curiosity sparked. I paused my headphones and…

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Data Studio for Ecommerce

With Google's latest announcement that Data Studio is now free without limitations, there is even more availability to create beautiful reports with our data. Using data from Google Analytics' Enhanced Ecommerce reports is a great use case for Data Studio reports!…

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