Custom Dimension and Metric Scoping

Are you limiting your Google Analytics data without even knowing it? Are you afraid to apply deeper granularity to your current implementation for fear of data-breaks? Fear not! Why should you be interested in Custom Dimensions and Custom Metrics? Well,…

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Salesforce + Google Partnership

Last quarter at Dreamforce it was announced that Google and Salesforce have entered into a global partnership and are releasing an integration which will make Salesforce lead data available in the Google Analytics 360 UI. This is an enormous advancement…

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Measurement Protocol Hit Builder

Hits, Bits, and Bytes The Measurement Protocol allows one to send data directly to Google Analytics from any device or system.  The Measurement Protocol Hit Builder lets you build, validate, and share hits which can also be sent directly from…

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DoubleClick for Publishers and Google Analytics

What is DoubleClick for Publishers (DFP)? DFP is a way for publishers to manage their ads across multiple sources and channels, in short, an Ad server. DFP is similar to AdSense, which only serves Google’s Ad Exchange (Adx) bought ads,…

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Data Reporting Limits

Google Analytics handles a massive amount of data per day per property. Given the number of large Google Analytics customers, the volume of data passing through can sometimes be an issue. As a result, Google has implemented limits on the…

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Life After Enterprise Analytics

How Google Analytics 360 helps Digital Analysts overcome the struggles they are faced with on a daily basis.   Overcoming 5 Obstacles to Great Data In a previous article we explored five of the most common challenges faced by digital analysts…

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