“As Geoffrey Moore would say, “Without data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway., The first thing that you should do, after your website is setup is to get Google Analytics integrated properly!” Amen and amen, brother. Happy Friday and happy data! Google Analytics Reporting vs.
Account architecture is an important but often overlooked aspect of Google Analytics. But setting up your account architecture accurately is really important so that you know where to find your data, and so you can ensure you have visibility into the user experience. Also, make sure to check out our other video on User ID and Cross Device
Another week ends but we’re still at it dishing up all the Google Analytics goodness. Now you can get back to crunching numbers and taking names. Happy Friday and happy data! Mobilegeddon: 7 Things to Check When Making Your Site Mobile-Friendly (MediaPost Communications) “…for those who are still trudging through the dystopian future of yet
In this video, Analytics Pros’ Charles Farina does a walk-through on User ID measurement and cross device tracking with Universal Analytics. Learn the fundamentals of cross device and User ID measurement from Charles, who has implemented Google Analytics in Apple Watch, Xbox, Roku, LG Smart TV, Windows Apps, iOS, Android and more. He covers how to
Here are four things digital marketing departments should know about SEO and structured data. But before you start reading, let’s ask this question: Who should read this post? The answer is digital marketers, analysts, content strategists and web developers who want to improve the effectiveness of their company’s online marketing. If you are a technically
Another week ends but the datum just keep on a-comin’. Not to worry, we’ll keep you up to speed on Google Analytics news and how-tos. The Best Google Analytics Reports for Improving Websites (Rich Page) “Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic
With great data comes great responsibility. Analyze wisely. Happy Friday and happy data! How To Replace Google’s (Not Provided) Data to Strike SEO Gold (Search Engine Land) Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable
In case you hadn’t noticed, we have a new Analytics Pros site. We hope you enjoy it, and invite you to hang around and engage with our team on the blog. For now, here’s your weekly dose of all things Google Analytics. Happy Friday and happy data! 3 New Google Reports Help You Build Your Mobile Following
In case you hadn’t noticed, some things have improved here at Analytics Pros. Namely, our new website. TA-DA! Here it is! There’s been some furious technological magic happening behind the scenes here. And all for the betterment of your Google Analytics content consumption experience. We’re all about Modern Marketing & Advanced Analytics. We’d like to tip our hats to
Hey, technophiles. Tax time has come and gone, and spring has sprung (in the Northwest anyhow). Listen up. As of this last Tuesday (April 21st), it was a pretty big deal to ensure that you optimize your site for mobile. According to Google, you may not be ranking as well as you’d like. Read on for more.