An Interview with Leo Frishberg

A few weeks ago I had the privilege of talking to a group of super-talented UX folks at Roboboogie's Camp Optimization in Portland, Oregon. I talked about data, analytics, and its need for the humanities. Leo Frishberg, UX Designer and…

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Engagement Timer in Google Analytics 360

Page timing in Google Analytics is often unreliable. The timing is based off of tracking a small set of actions: pageview hits, ecommerce item/transaction hits, interactive event hits, and social media hits. Take, for example, a website visitor. He or she…

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To Firebase Analytics, or Not To Firebase Analytics?

Introducing Guest Contributor: Heidi Yee Heidi Yee Heidi recently interned with Analytics Pros after finishing up the iOS Accelerator Program at Code Fellows. Previously, she attended University of Washington for Industrial Engineering and worked at Boeing for three years. Firebase Analytics was released during her stay with…

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Data Studio 360: First Steps

Now that you have access to Data Studio (Thanks, Google!), and you’ve connected your first Data Source, what’s next? Before diving in and randomly adding charts—which is tempting because it’s incredibly quick and easy!—you want to lay a strong foundation…

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Getting to Know Data Studio 360: Key Features

The Google Performance Summit marks an exciting moment for search, ads, and analytics. The evolution of Google's products are making it easier than ever to reach the right audience, in the right place, at the right moment. With the release of Google’s…

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Announcing: Analytics for Firebase

It's that time of year again—the app development conference to end all app development conferences: Google I/O. If you've been before (or watched via live tweet or live stream), you know the excitement around Google's announcements. They made a lot…

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Google Analytics Reporting API Announces Version 4

Earlier this month Google Analytics announced version 4 of their Reporting API. While version 3 of the API is still supported, all new development and features will be geared towards improving the newest version. The API v4 features exciting new features,…

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GTM Integration Guide for JW Player 7

This is a guide to measure JW Player 7 events using Google Tag Manager. The guide includes JavaScript code and example configurations for GTM. If your website uses JW Player then you can use this guide to add analytics to your videos. This…

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Our 5 Favorite Simo Ahava Posts

We recently got some love from Simo Ahava for our contributions to conversations around Google Tag Manager. We're all big fans of Simo at Analytics Pros. He's a prolific member of the analytics community and makes significant contributions to our…

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