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Lead Generation Landing Page Strategy for Paid Search

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Lead Generation Landing Page Strategy for Paid Search PPC Landing Page Strategy Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google AdWords, Bing Ads,

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hybris Extension for Google Analytics and Google Tag Manager

We’re excited to announce that Analytics Pros has developed a Google Tag Manager / Google Analytics extension for hybris. hybris is an enterprise multichannel e-commerce platform, used by some of the world’s leading companies such as Levi’s, 3M, ASICS, Samsung and Oakley. The extension enables hybris users to easily implement core and enhanced e-commerce tracking in a matter of

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Opticon 2015: Why You Should Go

Opticon 2015. Be there or be square.  What is Opticon? Only Optimizely’s awesome annual conference. Who’s Optimizely You Ask? Only a fantastic web optimization software firm that makes customized products to help companies test their web properties, adjust and optimize accordingly. When Is Opticon Going Down? Opticon is coming up soon on June 17 & 18 on Pier 27, in

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Search Engine Optimization and Structured Data

Here are four things digital marketing departments should know about SEO and structured data. But before you start reading, let’s ask this question: Who should read this post? The answer is digital marketers, analysts, content strategists and web developers who want to improve the effectiveness of their company’s online marketing. If you are a technically

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