Opticon 2015: Why You Should Go

Opticon 2015. Be there or be square.  What is Opticon? Only Optimizely’s awesome annual conference. Who’s Optimizely You Ask? Only a fantastic web optimization software firm that makes customized products to help companies test their web properties, adjust and optimize accordingly. When Is Opticon Going Down? Opticon is coming up soon on June 17 & 18 on Pier 27, in

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Search Engine Optimization and Structured Data

Here are four things digital marketing departments should know about SEO and structured data. But before you start reading, let’s ask this question: Who should read this post? The answer is digital marketers, analysts, content strategists and web developers who want to improve the effectiveness of their company’s online marketing. If you are a technically

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Striking SEO Gold, Custom Segments and Data Marketing Buzzwords: Analytics Roundup

With great data comes great responsibility. Analyze wisely. Happy Friday and happy data!  How To Replace Google’s (Not Provided) Data to Strike SEO Gold (Search Engine Land) Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable

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