Often times reporting in Excel—especially when you are creating charts—is a non-flexible task. Each time you run the report with any kind of change in data requires a change in formulas. This process greatly limits automation. Solving the problem requires a bit of initial setup, but allows for a lot more flexibility down the road.
Google Tag Manager is traditionally used as a tool to control website tags. Analytics users mostly know it as a platform that enables them to control their analytics and advertising tags without the need to update their website or application. Did you know that you can use GTM for mobile as well? In this post I introduce
If you’re still trying to get a better grasp of digital analytics—mobile app analytics specifically—this blog post is for you! I recently joined the team at Analytics Pros after four years in the digital marketing world, and I’ve been rapidly expanding my knowledge of digital analytics in my new role as Director of Marketing here
Wouldn’t it be nice to engage with users at any time? What if collecting emails didn’t cost you any time? Are you looking for ways to better engage with your mobile app users? If you have had any of these thoughts, read on! Push notifications are a great tool for accomplishing all of the above.
This post is inspired by a discussion I had recently on the Google Analytics forum. In Google Analytics there is a dimension for “referral path” and even “full referrer,” however the shortcoming of both these dimensions is that they only provide the Path of the referrer—no query strings. When analysis calls for details of a
We’re at it again with all the weekly info you need related to Google Analytics, and we’ve even thrown in Google Analytics updates info and remarketing tips too. Just because we’re thinking of you. Read on and be enlightened. The Most Important Things to Know About the Latest Google Analytics Update (Tech Republic) “When it comes to
If you are a digital analyst, digital marketer, or mobile developer using Google Analytics for mobile app tracking, at some point you may have wondered what to name your mobile screens. You’re right to wonder. Screens are one of the most important dimensions in mobile analytics. Unlike the page in web analytics, we can name
Howdy Analytics party people. We’ve got all your industry news, tips, trick and how-tos right here, right on time for that bus / train commute. Happy Friday and happy data! 5 Awesome User Engagement Metrics for Growth (Popcorn Metrics) “User Engagement Metrics are awesome for growth. So, let me give a quick run through of
Lead Generation Landing Page Strategy for Paid Search PPC Landing Page Strategy Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google AdWords, Bing Ads,
As we mentioned last week, many of us at Analytics Pros have been away at conferences. Both the Google Analytics Summit and Opticon were awesome! We love our clients, we made some new friends, and we’re glad. Happy Friday and happy data! New Interface if Available for Google Tag Manager (Google) “Google Tag Manager version 2 is