Google Surveys - Get Started Resources

Heard about Google Surveys? Google Surveys was just integrated into the Google Analytics 360 Suite and we could not be more excited! Google Surveys allows you to perform marketing research perform voice of customer analysis. The product is built to…

Read More

Improved ROI with DFP & GA360

Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of…

Read More

Streaming Prebid to Google BigQuery

This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics: avg. cpm per…

Read More

Women in Analytics: A Level Field of P(l)ay

Amidst a range of discouraging metrics for women (… another year with no female Nobel Prize winners, widening gender pay gaps, women lagging in STEM fields…), one shining star of opportunity for women is the field of analytics.  Data analytics…

Read More

Analytics Pros Hosts First Training for Veterans

In partnership with the Digital Analytics Association, Code Fellows, and Operation Code, Analytics Pros hosted the first of series of a free trainings for Veterans and Veterans’ spouses at the Seattle headquarters on Monday, October 3. Veterans in Washington State can…

Read More

Applying the Scientific Method to Analytics

All of us remember something about the “Scientific Method” from class in Middle School—ask a question, construct a hypothesis, test, etc. I’ve probably used the term incorrectly on many occasions, but as Oxford Dictionaries Online defines it, it’s "a method…

Read More

An Interview with Leo Frishberg

A few weeks ago I had the privilege of talking to a group of super-talented UX folks at Roboboogie's Camp Optimization in Portland, Oregon. I talked about data, analytics, and its need for the humanities. Leo Frishberg, UX Designer and…

Read More

Engagement Timer in Google Analytics 360

Page timing in Google Analytics is often unreliable. The timing is based off of tracking a small set of actions: pageview hits, ecommerce item/transaction hits, interactive event hits, and social media hits. Take, for example, a website visitor. He or she…

Read More

To Firebase Analytics, or Not To Firebase Analytics?

Introducing Guest Contributor: Heidi Yee Heidi Yee Heidi recently interned with Analytics Pros after finishing up the iOS Accelerator Program at Code Fellows. Previously, she attended University of Washington for Industrial Engineering and worked at Boeing for three years. Firebase Analytics was released during her stay with…

Read More