Getting Started with Google Optimize

After months of anticipation, Google has finally graced the analytics world by releasing a free version of Google Optimize, their new A/B testing platform. Google Optimize is just starting to rollout to early users who signed up for early access. If you…

Read More

Google Surveys - Get Started Resources

Heard about Google Surveys? Google Surveys was just integrated into the Google Analytics 360 Suite and we could not be more excited! Google Surveys allows you to perform marketing research perform voice of customer analysis. The product is built to…

Read More

Improved ROI with DFP & GA360

Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of…

Read More

Streaming Prebid to Google BigQuery

This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics: avg. cpm per…

Read More

Women in Analytics: A Level Field of P(l)ay

Amidst a range of discouraging metrics for women (… another year with no female Nobel Prize winners, widening gender pay gaps, women lagging in STEM fields…), one shining star of opportunity for women is the field of analytics.  Data analytics…

Read More

Analytics Pros Hosts First Training for Veterans

In partnership with the Digital Analytics Association, Code Fellows, and Operation Code, Analytics Pros hosted the first of series of a free trainings for Veterans and Veterans’ spouses at the Seattle headquarters on Monday, October 3. Veterans in Washington State can…

Read More