Google Analytics for Mobile: 7 Best Practices for Screen Names

If you are a digital analyst, digital marketer, or mobile developer using Google Analytics for mobile app tracking, at some point you may have wondered what to name your mobile screens. You’re right to wonder. Screens are one of the most important dimensions in mobile analytics. Unlike the page in web analytics, we can name

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Lead Generation Landing Page Strategy for Paid Search


Lead Generation Landing Page Strategy for Paid Search PPC Landing Page Strategy Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google AdWords, Bing Ads,

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hybris Extension for Google Analytics and Google Tag Manager

We’re excited to announce that Analytics Pros has developed a Google Tag Manager / Google Analytics extension for hybris. hybris is an enterprise multichannel e-commerce platform, used by some of the world’s leading companies such as Levi’s, 3M, ASICS, Samsung and Oakley. The extension enables hybris users to easily implement core and enhanced e-commerce tracking in a matter of

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Opticon 2015: Why You Should Go

Opticon 2015. Be there or be square.  What is Opticon? Only Optimizely’s awesome annual conference. Who’s Optimizely You Ask? Only a fantastic web optimization software firm that makes customized products to help companies test their web properties, adjust and optimize accordingly. When Is Opticon Going Down? Opticon is coming up soon on June 17 & 18 on Pier 27, in

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