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How an Insult Generator Helps Me Write Persuasive Copy

Pro writing tip: your customer doesn’t care about your knowledge or credentials. They care most about themselves. Communicating about specialized marketing tools and services (like analytics) requires skill. You have to say it well or you’ll miss your target. But don’t worry, an ill-mannered old man with a penchant for insults can help with that.

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A Geek’s Guide, Advanced Tracking, and Tools for Marketers: Analytics Roundup

A geek guide, content tracking, and tools, oh my! We’re back at it again with our weekly roundup scouring the internets so you don’t have to.  Geek Guide to Removing Referrer Spam in Google Analytics (Optimize Smart) Advanced Content Tracking with Universal Analytics (Justin Cutroni) “This Google Analytics customization collects data as users scroll down

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2015 Analytics Predictions, the Best Data Tools and Measuring What Matters: Analytics Roundup

Well, after a nice holiday vacation, we’re back to the Analytics salt mines digging up the best information so you don’t have to. Read on to hear about tech expert predictions for 2015, how to ramp up a new Analytics career and tips for measuring the customer journey for marketers.  5 Steps to Transition Your Career to Analytics

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