Announcing: Analytics for Firebase

It's that time of year again—the app development conference to end all app development conferences: Google I/O. If you've been before (or watched via live tweet or live stream), you know the excitement around Google's announcements. They made a lot…

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Google Analytics Reporting API Announces Version 4

Earlier this month Google Analytics announced version 4 of their Reporting API. While version 3 of the API is still supported, all new development and features will be geared towards improving the newest version. The API v4 features exciting new features,…

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GTM Integration Guide for JW Player 7

This is a guide to measure JW Player 7 events using Google Tag Manager. The guide includes JavaScript code and example configurations for GTM. If your website uses JW Player then you can use this guide to add analytics to your videos. This…

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Our 5 Favorite Simo Ahava Posts

We recently got some love from Simo Ahava for our contributions to conversations around Google Tag Manager. We're all big fans of Simo at Analytics Pros. He's a prolific member of the analytics community and makes significant contributions to our…

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Missing Document Referrer in Pinterest Referrals

Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as "Direct" in Google Analytics—this means your Google Analytics reports for "Social" attribution are taking a nose dive. Your social marketing and content teams will not like this one…

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Getting Started with Data Studio 360

Historically, reporting in Google Analytics has been limited to either the native reports, custom reports in the user interface, or extracting the data and using an external tool. While we've all become accustom to these options, none of them were particularly…

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Getting Started with Google Optimize 360

"Introducing Google Analytics 360!" Today, Google Analytics announced its new suite of services: Google Analytics 360. The suite of tools will allow users to see the complete customer journey, create useful insights, enable better sharing within an organization, and deliver…

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