Opticon 2015: Why You Should Go

Opticon 2015. Be there or be square.  What is Opticon? Only Optimizely's awesome annual conference. Who's Optimizely You Ask? Only a fantastic web optimization software firm that makes customized products to help companies test their web properties, adjust and optimize accordingly. When Is…

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Search Engine Optimization and Structured Data

Here are four things digital marketing departments should know about SEO and structured data. But before you start reading, let’s ask this question: Who should read this post? The answer is digital marketers, analysts, content strategists and web developers who…

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Check Out the New Look of Analytics Pros!

In case you hadn't noticed, some things have improved here at Analytics Pros. Namely, our new website. TA-DA! Here it is! There's been some furious technological magic happening behind the scenes here. And all for the betterment of your Google Analytics content consumption experience.…

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Digital Analytics: Getting into the Game

Digital Analytics is kinda like baseball. When I talk with companies about creating a data driven culture I use a baseball analogy. Baseball isn’t about swinging the biggest bat once. It's about a great field, clear strategy and arming the…

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