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Easier Cross Device Tracking, Track iOS App Install Campaigns, and the Google Analytics Guide of Epic Proportions: Analytics Roundup

Holiday prep madness got you down? No time to keep up on all things analytics? Not to worry, we did it for you. Sit back, relax, sip some nog and check out a few of the articles we found helpful earlier this week.  How Google Analytics Can Make Cross Device Marketing Easier (CMS Wire) “Laptops with

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Google Analytics Tutorial: Why Your Custom Variables Aren’t Showing Up Anymore

Ever wonder why your custom variables aren’t working anymore? The easy answer is Universal Analytics happened. Now what?  Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom

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Data with a Soul: 3 Surprising Things I Learned about Analytics from a Best Selling Empathy Researcher

I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I’ve found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles

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4 Things You Wish Every Analytics Report Did, How to Increase Conversion, and Why Tech Helps Teams Collaborate, but Can’t Make People Nice: Analytics Roundup

All week long we scour the interwebs for all the Analytics knowledge so you don’t have to. Here are a couple articles we found helpful.   How to Increase Your Conversions Using Google Analytics Conversions Reports (Social Media Examiner) “Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing

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Analytics Update: Sports Analytics, Mobile App Retention and Google Analytics Social Media ROI

Here at Analytics Pros we’re up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here’s some helpful stuff we’ve come across lately that we wanted to share.    Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress “After a preseason game earlier this year, Quin Snyder praised

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