Understanding the Google Analytics API

Google Analytics is generally viewed as a tool that is, after the initial implementation, controlled and read from the web user interface. An average user can definitely be satisfied with all the reports and configuration options inside the web user…

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Apple tvOS Tracking in Google Analytics

Last week we published a short blog post, proudly announcing the release of our SDK for Google Analytics tracking of the new Apple tvOS on GitHub. This Swift library (and soon-to-be Objective-C library) connects any app written for Apple tvOS…

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25 Calculated Metrics for Google Analytics

Calculated Metrics have been a long requested feature for Google Analytics. In this post, I will provide 25 use cases for calculated metrics, in addition to showing you how to use them. What Are Calculated Metrics? How Many Calculated Metrics…

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Flexible Excel Reporting Templates

Often times reporting in Excel—especially when you are creating charts—is a non-flexible task. Each time you run the report with any kind of change in data requires a change in formulas. This process greatly limits automation. Solving the problem requires…

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What is Mobile App Analytics?

If you’re still trying to get a better grasp of digital analytics—mobile app analytics specifically—this blog post is for you! I recently joined the team at Analytics Pros after four years in the digital marketing world, and I've been rapidly…

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