25 Calculated Metrics for Google Analytics

Calculated Metrics have been a long requested feature for Google Analytics. In this post, I will provide 25 use cases for calculated metrics, in addition to showing you how to use them. What Are Calculated Metrics? How Many Calculated Metrics…

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Flexible Excel Reporting Templates

Often times reporting in Excel—especially when you are creating charts—is a non-flexible task. Each time you run the report with any kind of change in data requires a change in formulas. This process greatly limits automation. Solving the problem requires…

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What is Mobile App Analytics?

If you’re still trying to get a better grasp of digital analytics—mobile app analytics specifically—this blog post is for you! I recently joined the team at Analytics Pros after four years in the digital marketing world, and I've been rapidly…

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