Remember the good old days when you got Google certified and convinced the boss to pull the trigger on implementing GA? You were so convinced that within a few short months you’d whip the company site into shape, business would boom, and the CEO would be throwing a company wide parade in your honor. The data started
Last May Google announced that they’re giving Google Analytics Premium users ability to access raw session and hit level data. The access to that data is done through Google’s BigQuery tool which enables you to query through massive data sets to answer business questions. With the right approach, having huge volumes of unsampled data can
Easier Cross Device Tracking, Track iOS App Install Campaigns, and the Google Analytics Guide of Epic Proportions: Analytics Roundup
Holiday prep madness got you down? No time to keep up on all things analytics? Not to worry, we did it for you. Sit back, relax, sip some nog and check out a few of the articles we found helpful earlier this week. How Google Analytics Can Make Cross Device Marketing Easier (CMS Wire) “Laptops with
Ever wonder why your custom variables aren’t working anymore? The easy answer is Universal Analytics happened. Now what? Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom
Data with a Soul: 3 Surprising Things I Learned about Analytics from a Best Selling Empathy Researcher
I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I’ve found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles
4 Things You Wish Every Analytics Report Did, How to Increase Conversion, and Why Tech Helps Teams Collaborate, but Can’t Make People Nice: Analytics Roundup
All week long we scour the interwebs for all the Analytics knowledge so you don’t have to. Here are a couple articles we found helpful. How to Increase Your Conversions Using Google Analytics Conversions Reports (Social Media Examiner) “Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing
Let’s say that last Christmas time, you got yourself a free version of Google Analytics (free GA, the Christmas Miracle!) Since then, you’ve been rocking that data and begun to optimize your business with all the golden information at your fingertips. Thanks to your tech wizardry, fat data is rolling in and business is booming.
When I was in college I joined an online dating site. This is a story about that experience, and how it helped me better understand data analytics. If someone asked me if I based my judgments on first impressions or on physical appearance I would say no, of course not. I believe character trumps beauty.
Here at Analytics Pros we’re up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here’s some helpful stuff we’ve come across lately that we wanted to share. Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress “After a preseason game earlier this year, Quin Snyder praised
Two weeks ago, I wrote a quick teaser about the recent changes announced by Optimizely. Now anyone can create a free account and start optimizing their web and mobile apps through A/B testing. Optimizely’s mobile SDK takes a fair bit of setup to get going, but once you have it up and running, it’s a