Search Engine Optimization and Structured Data

Here are four things digital marketing departments should know about SEO and structured data. But before you start reading, let’s ask this question: Who should read this post? The answer is digital marketers, analysts, content strategists and web developers who…

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Check Out the New Look of Analytics Pros!

In case you hadn't noticed, some things have improved here at Analytics Pros. Namely, our new website. TA-DA! Here it is! There's been some furious technological magic happening behind the scenes here. And all for the betterment of your Google Analytics content consumption experience.…

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Digital Analytics: Getting into the Game

Digital Analytics is kinda like baseball. When I talk with companies about creating a data driven culture I use a baseball analogy. Baseball isn’t about swinging the biggest bat once. It's about a great field, clear strategy and arming the…

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Analytics Pros, Inc. Names Vicki O'Meara CEO

Digital Analytics Firm Recruits Fortune 500 Business Leader to Facilitate Growth SEATTLE, March 31, 2015 /PRNewswire/ -- Analytics Pros, a digital analytics consultancy and leading Google Analytics Certified Partner and Premium Reseller, has named Vicki O'Meara as Chief Executive Officer. Ms.…

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New vs New Advanced Segmentation

Those of us familiar with analytics understand the importance of segmenting our data for valuable insights. If you aren’t segmenting your data, you should be. Avinash Kaushik put it well when he said “Segment or die. It is as simple as that.”…

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How to Build a Beautiful Dashboard

The first step to building a great dashboard: start with the end result that’s important to the dashboard consumer In the previous post, we established a bit of what goes into a solid dashboard. Now we'll talk about how to get…

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Creating a Dashboard: The Do's and Don'ts

(Photo credit: "Navigator" by Thomas Abbs under the Creative Commons License) I was recently on a business trip and listening to the Digital Analytics Power Hour podcast (what a great title!) about “What is Dashboarding?” and had some thoughts.  I…

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Google Analytics: Related Products Feature

The Google Analytics Related Product feature is an extremely valuable set of dimensions and metrics that can highly benefit your product bundling, remarketing, email campaigns, product recommendation and more. The core of the feature is correlation score, a metric that…

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