How to Extend Google Analytics with API (Part 1)

In this 2 part series I will introduce the range and possibilities of Google Analytics and Google Tag Manager API. Taking advantage of these interfaces can have a big impact on your analytics processes (eliminate errors, speed up the process, helps with consistency) and provide additional information about what’s happening in your analytics properties. Learning

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Google Tag Manager, Mobile Advertising and Restructuring PPC Accounts: Analytics Roundup

Here at Analytics pros, we’re constantly unearthing the world wide webs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention that you ought to check out.  Measuring Conversions: How to Display the Profitability of Mobile Advertising (The Drum) “A well-known phenomenon in mobile, and especially in-app, advertising is

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Google Analytics: Related Products Feature

The Google Analytics Related Product feature is an extremely valuable set of dimensions and metrics that can highly benefit your product bundling, remarketing, email campaigns, product recommendation and more. The core of the feature is correlation score, a metric that sets a value of association between two products based on their transaction data. Correlation score takes

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