Google Analytics: Related Products Feature

The Google Analytics Related Product feature is an extremely valuable set of dimensions and metrics that can highly benefit your product bundling, remarketing, email campaigns, product recommendation and more. The core of the feature is correlation score, a metric that…

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Google Analytics Measurement Protocol Debugger

Measurement Protocol is a low level protocol for Google Universal Analytics that allows developers to track user interactions using HTTP requests. At Analytics Pros, we have demonstrated the possibilities of using it in new environments by tracking the game of bocce ball and implementing…

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Tracking Email Opens with Google Analytics

Email marketing gets a bad rap. In the minds of some, it's like the 8-track or the fax machine of marketing. Why use dusty, old school methods when we've got all the shiny, new social medias? According to Copyblogger, "[email…

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