What is Mobile App Analytics?

If you’re still trying to get a better grasp of digital analytics—mobile app analytics specifically—this blog post is for you! I recently joined the team at Analytics Pros after four years in the digital marketing world, and I've been rapidly…

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Opticon 2015: Why You Should Go

Opticon 2015. Be there or be square.  What is Opticon? Only Optimizely's awesome annual conference. Who's Optimizely You Ask? Only a fantastic web optimization software firm that makes customized products to help companies test their web properties, adjust and optimize accordingly. When Is…

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Search Engine Optimization and Structured Data

Here are four things digital marketing departments should know about SEO and structured data. But before you start reading, let’s ask this question: Who should read this post? The answer is digital marketers, analysts, content strategists and web developers who…

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