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Tracking Email Opens with Google Analytics

Email marketing gets a bad rap. In the minds of some, it’s like the 8-track or the fax machine of marketing. Why use dusty, old school methods when we’ve got all the shiny, new social medias? According to Copyblogger, “[email marketing has a] ROI of around 4,300% (according to the Direct Marketing Association), email practically pays

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2015 Analytics Predictions, the Best Data Tools and Measuring What Matters: Analytics Roundup

Well, after a nice holiday vacation, we’re back to the Analytics salt mines digging up the best information so you don’t have to. Read on to hear about tech expert predictions for 2015, how to ramp up a new Analytics career and tips for measuring the customer journey for marketers.  5 Steps to Transition Your Career to Analytics

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Easier Cross Device Tracking, Track iOS App Install Campaigns, and the Google Analytics Guide of Epic Proportions: Analytics Roundup

Holiday prep madness got you down? No time to keep up on all things analytics? Not to worry, we did it for you. Sit back, relax, sip some nog and check out a few of the articles we found helpful earlier this week.  How Google Analytics Can Make Cross Device Marketing Easier (CMS Wire) “Laptops with

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Google Analytics Tutorial: Why Your Custom Variables Aren’t Showing Up Anymore

Ever wonder why your custom variables aren’t working anymore? The easy answer is Universal Analytics happened. Now what?  Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom

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Data with a Soul: 3 Surprising Things I Learned about Analytics from a Best Selling Empathy Researcher

I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I’ve found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles

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4 Things You Wish Every Analytics Report Did, How to Increase Conversion, and Why Tech Helps Teams Collaborate, but Can’t Make People Nice: Analytics Roundup

All week long we scour the interwebs for all the Analytics knowledge so you don’t have to. Here are a couple articles we found helpful.   How to Increase Your Conversions Using Google Analytics Conversions Reports (Social Media Examiner) “Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing

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