How do you hit the sweet spot between the never-ending connectivity (and subsequent noise) of social media, mobiledevices and the web, and the downright brilliance that often comes from a free and wandering mind?
You attend a BEST Practices for Google Analytics – the perfect blend of strategic inspiration, practical instruction and creative settings designed to simultaneously calm and ignite your mind. Want proof? In no particular order, here are 5.5 reasons to drop everything and sign up now.
Speakers & Topics: This is a crowd that practices what they preach. I’ll share some of the tricks I’ve learned after a decade in the industry, members of my AP team will detail specific best practices, Ian Myszenski from Wildfire will present the measurement of social media, and the list goes on. You’ll also get relevant, timely instruction on the latest Google Analytics features, including advanced segmentation, multi-channel funnels, attribution modeling, Google Tag Manager, Universal Analytics, social and more.
- Networking & After Party: Surround yourself with users and innovators in the digital analytics industry during and after the presentation, and keep the inspiration flowing. Previous attendees were from Starbucks, Yelp, Priceline, GoPro and more, and this is your chance to rub elbows with experts and peers who actively use analytics to solve problems day in and day out.
Hands-On Interaction: Who doesn’t learn better by doing rather than just listening? You’ll get the chance to apply tricks directly to your profiles as you listen and learn.
Venues: In September, the BEST Practices conference will be at the New England Aquarium in Boston. On November 19, we’ll be in Seattle at the Seattle Art Museum. Both venues were chosen specifically because of their open spaces, which promote and welcome creative thinking. What’s more, we’ve scheduled personal time into the agenda and encourage you to wander, dream and enjoy.
Training: If you’re building your GA resume, the Google Analytics Individual Qualification test is an important credential to include. I lead a full day of in-person training during a preparatory course following the conference.
There are more BEST Practices conferences to come. We’re heading back to San Francisco in the spring of 2014, so stay in the loop by following our team at @analyticspros and @BEST_con for the latest on speakers, locations and events.
We’ll see you in Boston and Seattle this fall, and happy analyzing in the meantime.
– Caleb Whitmore