Read the full case study. To learn more about fan behavior and track viewership, World Surf League combined Google Analytics 360 with Google BigQuery, improving digital marketing effectiveness. After consolidating several live events from major surfing brands onto its…
Read the full case study. The YMCA of San Francisco built a centralized data warehouse with BigQuery to better understand the needs of the community, grow membership, and optimize its fundraising efforts. The YMCA of San Francisco works to expand…
To improve data efficiency and communication across the company, Genesys turned to Analytics Pros, a digital analytics agency. Together, they used the power of Google Data Studio to transform the way teams across Genesys accessed and used data.
The GreaterGood is a family of cause-based sites that harness the power of the Internet to help people, pets, and the planet. GreaterGood started with one simple idea: take the action everyone does every day—clicking on a website—and turn it into a…
A market-leading digital event planning and invitation service worked alongside Google and Analytics Pros to implement a customized data model leveraging Google Analytics Premium (now, Google Analytics 360). With additional integrations with BigQuery and DoubleClick for Publishers, the Client scaled…
Crafts Americana Group reduces web analytics costs by 80%, gains insight, and sees higher business impact by switching from Omniture® SiteCatalyst® to Google Analytics™ Crafts Americana Group (CAG) is one of the leading direct-to-consumer sellers of crafting materials and supplies…
GoPro increases marketing flexibility and reduces burden on IT with Google Tag Manager. With a mountain of tags to manage due to the growing popularity of GoPro products and accompanying complexity of their digital marketing activities, GoPro found itself with dozens…
Avvo Discovers Consumer Demand Using Data Import Avvo has changed the landscape for consumer legal services. Through it’s online marketplace, Avvo provides consumers with access to both lawyers and legal advice, and provides lawyers a platform to reach consumers through…