Category Archives: Digital Analytics Strategy

Improved ROI with DFP & GA360

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Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be a powerful enhancement to Analytics

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Streaming Prebid to Google BigQuery

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This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics: avg. cpm per bidder avg. cpm per ad slot avg. cpm per page/hostname Number of bids vs. Number

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Live-Blog from Digital Analytics Association’s Seattle Symposium 2015

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I’m at the 2015 Digital Analytics Association’s Seattle Chapter Symposium with many from the team here at Analytics Pros.  The event is hosted by Microsoft at their Conference Center in Redmond (great hosts, great venue – thanks Microsoft!).  The day is packed with a great agenda and speakers, so stay tuned for insights into the

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Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It’s time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some

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