A few weeks ago I had the privilege of talking to a group of super-talented UX folks at Roboboogie’s Camp Optimization in Portland, Oregon. I talked about data, analytics, and its need for the humanities. Leo Frishberg, UX Designer and owner of Phase II, chimed in with a lot of interesting things about empathy, data, and design.
Category Archives: Digital Analytics Strategy
We recently got some love from Simo Ahava for our contributions to conversations around Google Tag Manager. We’re all big fans of Simo at Analytics Pros. He’s a prolific member of the analytics community and makes significant contributions to our industry via his blog and myriad speaking engagements. He’s smart, humble, and truly an educator.
I’m at the 2015 Digital Analytics Association’s Seattle Chapter Symposium with many from the team here at Analytics Pros. The event is hosted by Microsoft at their Conference Center in Redmond (great hosts, great venue – thanks Microsoft!). The day is packed with a great agenda and speakers, so stay tuned for insights into the
Digital Analytics is kinda like baseball. When I talk with companies about creating a data driven culture I use a baseball analogy. Baseball isn’t about swinging the biggest bat once. It’s about a great field, clear strategy and arming the team with lots of little bats for hits and runs that all add up to
In the previous post, we established a bit of what goes into a solid dashboard. Now we’ll talk about how to get there. First we start with discovery. Start with the end result that’s important to the consumer(s). Align on the Source Data of Your Dashboard Once you know what should be on the dashboard, now you
(Photo credit: “Navigator” by Thomas Abbs under the Creative Commons License) I was recently on a business trip and listening to the Digital Analytics Power Hour podcast (what a great title!) about “What is Dashboarding?” and had some thoughts. I am doing lots of “dashboarding” myself, so the timing was great. After listening to
From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It’s time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some
Let’s say you’ve invented a world changing widget that you plan to sell online. The problem is, you’ve just discovered there’s a Sam’s Widget Barn down the street. Your daydream of rolling around on a six-inch mattress of cash is now officially threatened. Now what? First, slow down. You’re going to have to launch your
Finally, the day is upon us! A long awaited feature, Content Grouping, has at last rolled out to all Google Analytics accounts. The wait was well worth it as it supports a variety of ways to group content that could potentially save you significant time and resources, while still providing significant value to your analysis.
On the Sixth Day of Data, my true love gave to me… Six Golden Goose Eggs 5 UTM parameters 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled GA Data Set By Goose Eggs, I actually mean Zeros.. more precisely: powers of ten, in revenue. Today we’re talking