Category Archives: Digital Analytics Strategy

Why I Am Excited About BEST Practices: Seattle

BEST Practices: Seattle is 30 days away, and to put it in terms that fellow 80s children will understand, I’m pumped. We are putting the finishing touches on presentations, parties and plans and it is shaping up to be a truly inspiring event. A few things I am looking forward to: Demonstrations We are working

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Strategic Digital Analytics: A Framework for Success

Three Buzzwords That Mean Something Strategic.  Digital.  Analytics.  Three buzzwords that on their own are over-used but, when strung together, actually mean something.  I’ve been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it’s-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we’re (for now) calling “digital.” When it comes

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Two Key Takeaways from eMetrics & GAUGE San Francisco 2012

First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible.  There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry.  I would highly recommend anyone who analyzes data to attend eMetrics.  And if your job allows you to touch Google Analytics at any

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