Category Archives: Conversion Optimization

Lead Generation Landing Page Strategy for Paid Search

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Lead Generation Landing Page Strategy for Paid Search PPC Landing Page Strategy Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google AdWords, Bing Ads,

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Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It’s time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some

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