Category Archives: Google Analytics 360

How to Implement Google Optimize with a Tag Management System

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When Google released their new A/B testing platform Google Optimize, everyone in the industry was ecstatic. A free tool from Google that natively integrates with Google Analytics (GA) AND Google Tag Manager (GTM)? Heck yes, sign me up! Despite all of the positive momentum for Optimize, one constant issue keeps coming up for its users.

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Improved ROI with DFP & GA360

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Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be a powerful enhancement to Analytics

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Streaming Prebid to Google BigQuery

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This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics: avg. cpm per bidder avg. cpm per ad slot avg. cpm per page/hostname Number of bids vs. Number

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Applying the Scientific Method to Analytics

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All of us remember something about the “Scientific Method” from class in Middle School—ask a question, construct a hypothesis, test, etc. I’ve probably used the term incorrectly on many occasions, but as Oxford Dictionaries Online defines it, it’s “a method or procedure that has characterized natural science since the 17th century, consisting in systematic observation,

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Data Studio 360: First Steps

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Now that you have access to Data Studio (Thanks, Google!), and you’ve connected your first Data Source, what’s next? Before diving in and randomly adding charts—which is tempting because it’s incredibly quick and easy!—you want to lay a strong foundation and set yourself up for success. Step 1: Create Consistency First, visit the Report Themes

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