The Google Performance Summit marks an exciting moment for search, ads, and analytics. The evolution of Google’s products are making it easier than ever to reach the right audience, in the right place, at the right moment. With the release of Google’s new Data Studio 360, we now have a tool for data visualization that is as
Category Archives: Google Analytics
You’ve done it again, Google Analytics! You have provided a feature that made me feel like a true data magician. Yesterday I received a reporting request from a client that seemed impossible. When I pitched the idea to my coworker he said, “They’re used to using Adobe Analytics, so if it’s not doable in Google
Earlier this month Google Analytics announced version 4 of their Reporting API. While version 3 of the API is still supported, all new development and features will be geared towards improving the newest version. The API v4 features exciting new features, which will bring some of the functionalities that have only been available inside the Google
Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as “Direct” in Google Analytics—this means your Google Analytics reports for “Social” attribution are taking a nose dive. Your social marketing and content teams will not like this one bit! Missing Document Referrer Causes “Direct” Traffic We started noticing around mid-March that Pinterest referrals were dipping. Meanwhile, direct
We have had quite a few inquiries about duplicated or redirected Google Analytics hits when observed in the network tab of browser’s developer tools. Here is a brief explanation on why this happens. The Issue Anyone who visits a website that uses Google Analytics will trigger pageviews and events that are sent to Google Analytics.
Nearly 11 years ago (March 29, 2005) news dropped that Google had acquired web analytics software company Urchin. Since then we’ve seen the launch of Google Analytics as a free tool, its innovation to include an enterprise premium offering, the evolution of the digital analytics and technology landscape with Tag Management, and the release of
Historically, reporting in Google Analytics has been limited to either the native reports, custom reports in the user interface, or extracting the data and using an external tool. While we’ve all become accustom to these options, none of them were particularly ideal. Data Studio 360 is the reporting tool from Google we’ve all been waiting for.
“Introducing Google Analytics 360!” Today, Google Analytics announced its new suite of services: Google Analytics 360. The suite of tools will allow users to see the complete customer journey, create useful insights, enable better sharing within an organization, and deliver engaging experiences to the right people. The suite includes Google Audience Center 360, Google Data
Google Analytics is generally viewed as a tool that is, after the initial implementation, controlled and read from the web user interface. An average user can definitely be satisfied with all the reports and configuration options inside the web user interface, but Google Analytics has a lot more to offer through its API. What is
Last week we published a short blog post, proudly announcing the release of our SDK for Google Analytics tracking of the new Apple tvOS on GitHub. This Swift library (and soon-to-be Objective-C library) connects any app written for Apple tvOS to Google Analytics, allowing insights into user behavior and UX usage and measure cross-device behavior.