Category Archives: Google Analytics

Getting Started with Google Optimize

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After months of anticipation, Google has finally graced the analytics world by releasing a free version of Google Optimize, their new A/B testing platform. Google Optimize is just starting to rollout to early users who signed up for early access. If you have not signed up yet, it is not too late! For those of you who

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Improved ROI with DFP & GA360

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Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be a powerful enhancement to Analytics

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Streaming Prebid to Google BigQuery

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This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics: avg. cpm per bidder avg. cpm per ad slot avg. cpm per page/hostname Number of bids vs. Number

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Missing Document Referrer in Pinterest Referrals

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Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as “Direct” in Google Analytics—this means your Google Analytics reports for “Social” attribution are taking a nose dive. Your social marketing and content teams will not like this one bit! Missing Document Referrer Causes “Direct” Traffic We started noticing around mid-March that Pinterest referrals were dipping. Meanwhile, direct

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Parting the Marketing Clouds: Google Announces Google Analytics 360 Suite

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Nearly 11 years ago (March 29, 2005) news dropped that Google had acquired web analytics software company Urchin. Since then we’ve seen the launch of Google Analytics as a free tool, its innovation to include an enterprise premium offering, the evolution of the digital analytics and technology landscape with Tag Management, and the release of

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