Category Archives: Google Analytics

How to Implement Google Optimize with a Tag Management System

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When Google released their new A/B testing platform Google Optimize, everyone in the industry was ecstatic. A free tool from Google that natively integrates with Google Analytics (GA) AND Google Tag Manager (GTM)? Heck yes, sign me up! Despite all of the positive momentum for Optimize, one constant issue keeps coming up for its users.

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Improved ROI with DFP & GA360

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Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be a powerful enhancement to Analytics

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Streaming Prebid to Google BigQuery

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This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics: avg. cpm per bidder avg. cpm per ad slot avg. cpm per page/hostname Number of bids vs. Number

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Missing Document Referrer in Pinterest Referrals

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Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as “Direct” in Google Analytics—this means your Google Analytics reports for “Social” attribution are taking a nose dive. Your social marketing and content teams will not like this one bit! Missing Document Referrer Causes “Direct” Traffic We started noticing around mid-March that Pinterest referrals were dipping. Meanwhile, direct

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