We are proud to release support for Google Analytics on the new Apple TV and tvOS. The new Apple TV and its brand new tvOS operating system for the first time include an App Store that allow developers to build and release apps easily. The existing Google Analytics SDK for iOS does not work for tvOS leaving no publicly available
Category Archives: Google Analytics
Calculated Metrics have been a long requested feature for Google Analytics. In this post, I will provide 25 use cases for calculated metrics, in addition to showing you how to use them. What Are Calculated Metrics?
Often times reporting in Excel—especially when you are creating charts—is a non-flexible task. Each time you run the report with any kind of change in data requires a change in formulas. This process greatly limits automation. Solving the problem requires a bit of initial setup, but allows for a lot more flexibility down the road.
If you’re still trying to get a better grasp of digital analytics—mobile app analytics specifically—this blog post is for you! I recently joined the team at Analytics Pros after four years in the digital marketing world, and I’ve been rapidly expanding my knowledge of digital analytics in my new role as Director of Marketing here
This post is inspired by a discussion I had recently on the Google Analytics forum. In Google Analytics there is a dimension for “referral path” and even “full referrer,” however the shortcoming of both these dimensions is that they only provide the Path of the referrer—no query strings. When analysis calls for details of a
Lead Generation Landing Page Strategy for Paid Search PPC Landing Page Strategy Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google AdWords, Bing Ads,
We’re excited to announce that Analytics Pros has developed a Google Tag Manager / Google Analytics extension for hybris. hybris is an enterprise multichannel e-commerce platform, used by some of the world’s leading companies such as Levi’s, 3M, ASICS, Samsung and Oakley. The extension enables hybris users to easily implement core and enhanced e-commerce tracking in a matter of
Account architecture is an important but often overlooked aspect of Google Analytics. But setting up your account architecture accurately is really important so that you know where to find your data, and so you can ensure you have visibility into the user experience. Also, make sure to check out our other video on User ID and Cross Device
Those of us familiar with analytics understand the importance of segmenting our data for valuable insights. If you aren’t segmenting your data, you should be. Avinash Kaushik put it well when he said “Segment or die. It is as simple as that.” In this blog, we will look at providing a helpful way to analyze your users’
In part 1 of the series we’ve covered the basic structure of Google Analytics platform and discussed many possibilities that collection and configuration API have to offer. In part 2 we’ll continue with the Google Analytics’ Reporting APIs and as an extra explore some of the capabilities of Google Tag Manager API. Accessing Processed Data with Reporting