Google Analytics Archives | Page 2 of 12 | Analytics Pros

Category Archives: Google Analytics

Google Analytics Support for Apple TV’s new tvOS

tvos-hero (1)

We are proud to release support for Google Analytics on the new Apple TV and tvOS. The new Apple TV and its brand new tvOS operating system for the first time include an App Store that allow developers to build and release apps easily. The existing Google Analytics SDK for iOS does not work for tvOS leaving no publicly available

Read More

Capture the Full HTTP Referrer in Google Analytics with a “Hit Referrer” Custom Dimension

This post is inspired by a discussion I had recently on the Google Analytics forum. In Google Analytics there is a dimension for “referral path” and even “full referrer,” however the shortcoming of both these dimensions is that they only provide the Path of the referrer—no query strings. When analysis calls for details of a

Read More

Lead Generation Landing Page Strategy for Paid Search

Google_web_search

Lead Generation Landing Page Strategy for Paid Search PPC Landing Page Strategy Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google AdWords, Bing Ads,

Read More

hybris Extension for Google Analytics and Google Tag Manager

We’re excited to announce that Analytics Pros has developed a Google Tag Manager / Google Analytics extension for hybris. hybris is an enterprise multichannel e-commerce platform, used by some of the world’s leading companies such as Levi’s, 3M, ASICS, Samsung and Oakley. The extension enables hybris users to easily implement core and enhanced e-commerce tracking in a matter of

Read More