Category Archives: Google Analytics

How to Extend Google Analytics with API (Part 1)

In this 2 part series I will introduce the range and possibilities of Google Analytics and Google Tag Manager API. Taking advantage of these interfaces can have a big impact on your analytics processes (eliminate errors, speed up the process, helps with consistency) and provide additional information about what’s happening in your analytics properties. Learning

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2015 Analytics Predictions, the Best Data Tools and Measuring What Matters: Analytics Roundup

Well, after a nice holiday vacation, we’re back to the Analytics salt mines digging up the best information so you don’t have to. Read on to hear about tech expert predictions for 2015, how to ramp up a new Analytics career and tips for measuring the customer journey for marketers.  5 Steps to Transition Your Career to Analytics

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