Category Archives: Google Analytics

Google Analytics Troubleshooting: 5 Tips to Ensure You’re Not Missing User Transaction Data

Remember the good old days when you got Google certified and convinced the boss to pull the trigger on implementing GA?  You were so convinced that within a few short months you’d whip the company site into shape, business would boom, and the CEO would be throwing a company wide parade in your honor. The data started

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Easier Cross Device Tracking, Track iOS App Install Campaigns, and the Google Analytics Guide of Epic Proportions: Analytics Roundup

Holiday prep madness got you down? No time to keep up on all things analytics? Not to worry, we did it for you. Sit back, relax, sip some nog and check out a few of the articles we found helpful earlier this week.  How Google Analytics Can Make Cross Device Marketing Easier (CMS Wire) “Laptops with

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Google Analytics Tutorial: Why Your Custom Variables Aren’t Showing Up Anymore

Ever wonder why your custom variables aren’t working anymore? The easy answer is Universal Analytics happened. Now what?  Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom

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Data with a Soul: 3 Surprising Things I Learned about Analytics from a Best Selling Empathy Researcher

I was reading Brene Brown’s book Daring Greatly recently and was struck by this quote: “Connection is what we are made for.” I’ve found that Brene Brown gets right to the heart of our purpose as humans. I love meaningful conversations with loved ones and friends. Sharing honest, personal, poignant and vulnerable stories about our struggles

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Analytics Update: Sports Analytics, Mobile App Retention and Google Analytics Social Media ROI

Here at Analytics Pros we’re up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here’s some helpful stuff we’ve come across lately that we wanted to share.    Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress “After a preseason game earlier this year, Quin Snyder praised

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Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It’s time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some

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