Category Archives: Google Analytics

Analytics Update: Sports Analytics, Mobile App Retention and Google Analytics Social Media ROI

Here at Analytics Pros we’re up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here’s some helpful stuff we’ve come across lately that we wanted to share.    Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress “After a preseason game earlier this year, Quin Snyder praised

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Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It’s time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some

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How To Track Responsive Websites

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My illustrious colleague Charles Farina wrote a great post about the importance of mobile design recently when he asked the question, are you analyzing your mobile traffic correctly? I wanted to follow along and give some pointers on how you can get this done and provide you with some useful resources. Many companies are turning to responsive

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The Eye of Bocce – Measuring Bocce Ball with Google Universal Analytics

Digital analytics has changed. Drastically. No longer are we limited to measuring a website or mobile app – we can truly measure just about anything. To prove that point, today we are measuring the great game of Bocce Ball. That’s right, gleeful Opticon attendees will enjoy the favorite pastime of elderly Italian gentleman on a

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