Category Archives: Google Analytics

Direct Advice on Direct Traffic

Direct traffic may feel like an indicator that many people really like you, but don’t be fooled.  “Direct Traffic” is a bit of a misnomer and does not always indicate people who came directly to your site.  Knowing the true meaning of these numbers is key to understanding your analytics data. The “Direct” Misnomer Now

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Real-time testing Google Tag Manager rules with Google Analytics reports

I was inspired by a discussion over on the Google Tag Manager forum to write up a method I’ve been using for testing Google Tag Manager rules in real-time. The method uses Google Analytics’ real-time reporting feature paired with a specially formatted tracking hit fired into Google Analytics. Video: Real-Time Testing Google Tag Manager Here’s

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