Category Archives: Google Analytics

Q&A: When Campaign Tracking Does Not Work

Here’s built from a question posed on the Google Analytics Support Forum. Question: Direct and Referral Traffic Doesn’t Add Up For Campaigns [info] I’ve been running Google analytics for several months and was particularly monitoring referral traffic after running several non-google ad campaigns via Facebook and LinkedIn. The results appeared pretty disappointing until I discovered

Read More

Day 1 Recap from GAUGE Boston 2012, the Google Analytics User Conference

The first day of GAUGE Boston, the Google Analytics User Conference, wrapped up with the first ever GAUGE Hacknight & Application Showcase.  From a packed agenda of learning sessions to an inspiring keynote from Onswipe CEO Jason L. Baptiste, to the reception and hacknight competition, it was a fast-paced info-packed day! Highlights included: Sessions by

Read More

Google Analytics Debugging

Let's face it: Google Analytics' documentation contains a lot of examples that work very well for simple use-cases, but advanced configurations require planning and attention to detail, and copying-and-pasting sometimes introduces problems that can affect data accuracy. Historically, the biggest problems we find stem from configuring multiple trackers – often because some third-party script (for

Read More

Crowdsourcing Custom Reports

The digital analytics industry is excellent at sharing information for the betterment of the community.  This is often done through conferences, blogs, document integration, API hacks and more.  If there are new ways to gather information, we share it. Within this industry, Google Analytics has proven effective at providing powerful data to any user.  One

Read More