We all know about the highly publicized attribution modelling tool, remarketing, viz flow and social media tracking but what about some of the more soft-spoken updates to Google Analytics that have taken place the last 10 months. Well, at GAUGE Boston Justin Cutroni highlighted some of the lesser-known (but awesome) Google Analytics updates. We’re taking
Category Archives: Google Analytics
The first day of GAUGE Boston, the Google Analytics User Conference, wrapped up with the first ever GAUGE Hacknight & Application Showcase. From a packed agenda of learning sessions to an inspiring keynote from Onswipe CEO Jason L. Baptiste, to the reception and hacknight competition, it was a fast-paced info-packed day! Highlights included: Sessions by
The big question: where should you put the Google Analytics tag in your page code? It used to be (now, years ago – as in before 2009!) that Google recommended placing the tag in the bottom of the <body>, right before the </body> tag. So, for years, many people have done just that. Why?
I often post to the official Google Analytics User Forum – this post is an expanded response to a question I answered on the forum. Question Posed: "I've recently launched a big redesign on an ecommerce site. After that, the Avgerage Time on Site increased by around 1.5 minutes, and the Pages/Visit dropped by half.
Ready for some great news to help lead you into the weekend? Early Bird Savings for GAUGE! If you register today, you can still receive these fantastic savings leading up GAUGE Boston (Google Analytics Users' Great Event). Why should you register? Katie Del Angel from ISITE Design, one of our presenting partners for GAUGE Boston, will tell you why:
It's Saturday afternoon, and what better to be doing than enjoying a mocha, watching by littlest kid so my wife can take a nap, and… geeking out on Google Analytics! So, here's what I've come up with – a really nifty chart visualizing the relationship between dimensions and various metrics of interest. How I
Let's face it: Google Analytics' documentation contains a lot of examples that work very well for simple use-cases, but advanced configurations require planning and attention to detail, and copying-and-pasting sometimes introduces problems that can affect data accuracy. Historically, the biggest problems we find stem from configuring multiple trackers – often because some third-party script (for
The digital analytics industry is excellent at sharing information for the betterment of the community. This is often done through conferences, blogs, document integration, API hacks and more. If there are new ways to gather information, we share it. Within this industry, Google Analytics has proven effective at providing powerful data to any user. One
Geographic analysis in Google Analytics is one of the most useful features. However, reporting based on “city” can be very misleading because it is too narrow. Likewise, reporting by “region” (State, in the US) is too broad. Google Analytics lacks Zip Code resolution, so what’s left? It would be great if Google Analytics reported by
I get a lot of questions about Goals in Google Analytics and find myself sending basically the same email to people on a regular basis, providing links to some useful resources on setting up and using Goals in Google Analytics. So, what better that to save some electrons and put that email into a blog