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Category Archives: Google Analytics

Best Unknown Google Analytics Updates for 2012

We all know about the highly publicized attribution modelling tool, remarketing, viz flow and social media tracking but what about some of the more soft-spoken updates to Google Analytics that have taken place the last 10 months. Well, at GAUGE Boston Justin Cutroni highlighted some of the lesser-known (but awesome) Google Analytics updates. We’re taking

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Day 1 Recap from GAUGE Boston 2012, the Google Analytics User Conference

The first day of GAUGE Boston, the Google Analytics User Conference, wrapped up with the first ever GAUGE Hacknight & Application Showcase.  From a packed agenda of learning sessions to an inspiring keynote from Onswipe CEO Jason L. Baptiste, to the reception and hacknight competition, it was a fast-paced info-packed day! Highlights included: Sessions by

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Google Analytics Debugging

Let's face it: Google Analytics' documentation contains a lot of examples that work very well for simple use-cases, but advanced configurations require planning and attention to detail, and copying-and-pasting sometimes introduces problems that can affect data accuracy. Historically, the biggest problems we find stem from configuring multiple trackers – often because some third-party script (for

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Crowdsourcing Custom Reports

The digital analytics industry is excellent at sharing information for the betterment of the community.  This is often done through conferences, blogs, document integration, API hacks and more.  If there are new ways to gather information, we share it. Within this industry, Google Analytics has proven effective at providing powerful data to any user.  One

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