Category Archives: Mobile

To Firebase Analytics, or Not To Firebase Analytics?

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Introducing Guest Contributor: Heidi Yee Heidi recently interned with Analytics Pros after finishing up the iOS Accelerator Program at Code Fellows. Previously, she attended University of Washington for Industrial Engineering and worked at Boeing for three years. Firebase Analytics was released during her stay with us – so she was one of the first people to dig into the platform and its

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Announcing: Analytics for Firebase

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It’s that time of year again—the app development conference to end all app development conferences: Google I/O. If you’ve been before (or watched via live tweet or live stream), you know the excitement around Google’s announcements. They made a lot of big ones today, and one that particularly caught our attention is the expansion of

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Easier Cross Device Tracking, Track iOS App Install Campaigns, and the Google Analytics Guide of Epic Proportions: Analytics Roundup

Holiday prep madness got you down? No time to keep up on all things analytics? Not to worry, we did it for you. Sit back, relax, sip some nog and check out a few of the articles we found helpful earlier this week.  How Google Analytics Can Make Cross Device Marketing Easier (CMS Wire) “Laptops with

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Analytics Update: Sports Analytics, Mobile App Retention and Google Analytics Social Media ROI

Here at Analytics Pros we’re up day and night (not exactly) scouring the interwebs for all the Analytics goodness we can find. Here’s some helpful stuff we’ve come across lately that we wanted to share.    Sports Analytics: Utah Jazz Embrace Analytics as Means for Progress “After a preseason game earlier this year, Quin Snyder praised

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Mobile User Experience Best Practices a Top Priority for Google

Google is stepping up its push for best practices in mobile user experience. This has implications for Search Engine Optimization and Analytics. Here are two recent developments: Google now puts a “Mobile-friendly” label on mobile search results when sites are formatted for mobile device. Could Google start adding a “Mobile-not-so-much” label to results for sites

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