Category Archives: Tag Management

Tracking Semantic SEO with Google Analytics and Tealium


With the relevance of Semantic Search Engine Optimization—and more in particular the role JSON-LD plays in that scenario—if your SEO consultant or agency is not talking “semantics” it’s likely you are getting what I call “2009 SEO” (and that is to put it mildly). Here is a short description of JSON-LD from from Aaron Bradley: JSON-LD

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Capture the Full HTTP Referrer in Google Analytics with a “Hit Referrer” Custom Dimension

This post is inspired by a discussion I had recently on the Google Analytics forum. In Google Analytics there is a dimension for “referral path” and even “full referrer,” however the shortcoming of both these dimensions is that they only provide the Path of the referrer—no query strings. When analysis calls for details of a

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