Category Archives: Tag Management

GTM Integration Guide for JW Player 7


This is a guide to measure JW Player 7 events using Google Tag Manager. The guide includes JavaScript code and example configurations for GTM. If your website uses JW Player then you can use this guide to add analytics to your videos. This integration sends events from JW Player to Google Analytics using Google Tag Manager. Enjoy! Shortcut: Download this

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Capture the Full HTTP Referrer in Google Analytics with a “Hit Referrer” Custom Dimension

This post is inspired by a discussion I had recently on the Google Analytics forum. In Google Analytics there is a dimension for “referral path” and even “full referrer,” however the shortcoming of both these dimensions is that they only provide the Path of the referrer—no query strings. When analysis calls for details of a

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