When Google released their new A/B testing platform Google Optimize, everyone in the industry was ecstatic. A free tool from Google that natively integrates with Google Analytics (GA) AND Google Tag Manager (GTM)? Heck yes, sign me up! Despite all of the positive momentum for Optimize, one constant issue keeps coming up for its users.
Category Archives: Testing
After months of anticipation, Google has finally graced the analytics world by releasing a free version of Google Optimize, their new A/B testing platform. Google Optimize is just starting to rollout to early users who signed up for early access. If you have not signed up yet, it is not too late! For those of you who
“Introducing Google Analytics 360!” Today, Google Analytics announced its new suite of services: Google Analytics 360. The suite of tools will allow users to see the complete customer journey, create useful insights, enable better sharing within an organization, and deliver engaging experiences to the right people. The suite includes Google Audience Center 360, Google Data
Two weeks ago, I wrote a quick teaser about the recent changes announced by Optimizely. Now anyone can create a free account and start optimizing their web and mobile apps through A/B testing. Optimizely’s mobile SDK takes a fair bit of setup to get going, but once you have it up and running, it’s a
A/B testing is a simple idea which, when done well yields great insights for shaping website and app development. With a well-done A/B test you can optimize site performance, and better craft user experience. A/B testing is not a new concept for most development teams. But few software engineers will spend the time and or
If anyone understands the value of A/B testing, it’s Dan Siroker and Pete Koomen, the co-founders of Optimizely. Luckily for business owners and marketers the web over, they put everything they’ve learned running the web’s leading A/B testing platform into their new book, A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Our