Category Archives: Universal Analytics

How to Implement Google Optimize with a Tag Management System

Google Optimize for TMS_Blog Header

When Google released their new A/B testing platform Google Optimize, everyone in the industry was ecstatic. A free tool from Google that natively integrates with Google Analytics (GA) AND Google Tag Manager (GTM)? Heck yes, sign me up! Despite all of the positive momentum for Optimize, one constant issue keeps coming up for its users.

Read More

How to Extend Google Analytics with API (Part 1)

In this 2 part series I will introduce the range and possibilities of Google Analytics and Google Tag Manager API. Taking advantage of these interfaces can have a big impact on your analytics processes (eliminate errors, speed up the process, helps with consistency) and provide additional information about what’s happening in your analytics properties. Learning

Read More

Google Analytics Tutorial: Why Your Custom Variables Aren’t Showing Up Anymore

Ever wonder why your custom variables aren’t working anymore? The easy answer is Universal Analytics happened. Now what?  Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom

Read More