What We Believe
At its core, we believe data is the measurement of human interaction. It is the click that sends flowers halfway around the globe to “The World’s Best Mom.” It is the Like for the YouTube video of your daughter’s first steps. It is the “Book Flight” button for your honeymoon vacation to Fiji. Data isn’t just numbers, it is the story of us. The more we understand it, the more we understand each other.
Never has our ability to collect data been greater. We have mountains of information at our fingertips twenty-four hours a day, but data outside of its human context is meaningless—and confusing. Data requires careful analysis and interpretation so that we might better live in, experience, and interpret the world around us. And more importantly, it requires the wisdom to turn that knowledge into actions that change our behaviors, improve our lives, and solve human problems.
Analytics Pros was founded by Caleb Whitmore in 2009 with a vision to create a consultancy focused around a core of Google’s web analytics products: Google Analytics and Urchin (Google Analytics’ predecessor). As the years have progressed this initial idea has expanded to a mission to help narrow the distance between our clients and their customers using digital analytics. Since its inception, Analytics Pros worked with hundreds of clients globally to develop strategies for digital analytics and optimization, implement Google Analytics standard and premium, deploy and maintain Google Tag Manager, analyze data using Tableau Software and other tools, develop and run optimization programs, and founded two conferences: GAUGE and BEST Practices.
Located in the Ballard neighborhood of Seattle, WA, we are a team of uber-geeks, data lovers, and strategic thinkers that love nothing more than to find helpful insights within piles of data. In 2012 we helped our clients measure and analyze 11,200,000,000 (that’s right, 11.2 billion!) digital sessions – not bad, not bad at all. As we enter 2015, we are actively helping our client base collect and analyze over 50 billion digital interactions per month.