Analysis and data are great, but without action they are just numbers. Each analytics insight creates a potential action, and our testing and optimization services help you take those actions in a controlled, careful and data-based manner.
An analytics scalpel instead of a sledgehammer
We often discuss the fact that site changes should be made with a scalpel instead of a sledgehammer. If the data isn’t good and you know that people are leaving, don’t just blow the whole thing up; carefully start to assess what you can do to improve the experience. Those tests might lead you towards a radically different website, but it will be a site that has been tested, confirmed and tested again.
We can assist with every step of the process – from analyzing your data for specific areas of improvement to developing your testing plan to conducting the test. We work in partnership with Optimizely and CrazyEgg, two fantastic resources for conducting seamless A/B testing.