Whether an individual, small business, agency or web development shop, or an in-house team within a large Enterprise, Analytics Pros has training solutions that will deepen your knowledge and rapidly decrease time-to-readiness for Google Analytics implementation, reporting interface and analysis, search engine optimization, sponsored search marketing, and website multivariate testing and optimization.

What's the difference between Google Analytics and Urchin?

I'm often asked this question, and yesterday was on the phone with someone interested in our Urchin Hosted product and decided that I should write this up rather than explaining it over an over again without anything documented.  So, here's the result: a quick and simple list of the have's and have-not's of Urchin Software vs. Google Analytics.  I promise someday that I will create a beautiful table with nice colored boxes for this comparison, but until that day arrives you'll have to accept my humble list of bullet-points on the matter.

Are you using Google Analytics to its full potential?

Google Analytics provides a formidable platform for any company - large or small.  But what happens when you need to advance your use beyond counting visits?  Just what do all those bounce rates, conversion rates, and other rates mean, and why do most of your conversions come from "yourwebsite.com"?  Can Google Analytics track marketing other than Google AdWords?

If those questions are ones that resonate with you, consider this: our typical customer receives over 10x the return on their investment in professional consulting services and support for Google Analytics.

Fully-managed, Dedicated, Cloud-Based Urchin Installations