More Than Just Numbers, Data Is the Story of Us
At its core, data is the measurement of human interaction. It is the click that sends flowers halfway around the globe to “The World’s Best Mom.” It is the Like for the YouTube video of your daughter’s first steps. It is the “Book Flight” button for your honeymoon vacation to Fiji. Data isn’t just numbers, it is the story of us. The more we understand it, the more we understand each other.
Never has our ability to collect data been greater. We have mountains of information at our fingertips twenty-four hours a day, but data outside of its human context is meaningless—and confusing. Data requires careful analysis and interpretation so that we might better live in, experience, and interpret the world around us. And more importantly, it requires the wisdom to turn that knowledge into actions that change our behaviors, improve our lives, and solve human problems.
Decisions based on inaccurate data are risky decisions. Using Google Analytics as our foundation, our team will work with you to build a digital analytics framework that provides you with accurate, reliable data. Our experience with Google Analytics, Google Tag Manager, Optimizely, Tableau and more ensures an expert and trustworthy implementation.
Without proper analysis and understanding, data is merely numbers. From planning to analysis, we work with you to make sure that your analytics program is answering questions that actually matter to the success of your organization.
Much like you don’t hire a financial planner simply because they are good at long division, our clients don’t work with us simply because we make great charts. We bring years of experience, common sense and wisdom to the table.
Big data has become an empty phrase, everyone has it and few are using it. We will arm you with the data, knowledge and vision that you need to make the right move - then cheer you on as you make it.