In March 2022, Google announced a significant update regarding UA. Standard UA properties will cease processing new hits as of July 1, 2023, while, enterprise properties, referred to as GA360,... read more →
Are you hesitant to make the move from Universal Analytics (UA) to Google Analytics 4 (GA4)? Is something holding you back from adopting GA4’s advanced BigQuery (BQ) capabilities? If you... read more →
Since the release of Google Analytics 4 (GA4), Google has continued to refine and enhance its capabilities, making it one of the most exciting analytics solutions on the market. And... read more →
As you begin to use Google Analytics 4 (GA4), you’ll see that there are several features, services and tools that can help make your job easier. One critical service is... read more →
Google recently announced that the Universal Analytics 360 (UA360) sunset date is moving from October 1, 2023, to July 1, 2024. The extension will only apply to Universal Analytics 360... read more →
A Trainer's Perspective At Adswerve, we offer dozens of training courses covering topics across the Google Marketing Platform. Trainings are very interactive and available in a variety of formats (including... read more →
If you’re new to Google Analytics 4 (GA4) and looking to get started with tagging, you don’t want to miss our recent GA4U–101 Implementation Workshop with Adswerve Head of Innovation... read more →
The world of web analytics is rapidly evolving. Digital privacy is front and center with recently announced changes by Google, including Consent Mode and a plan to discontinue Universal Analytics... read more →
Ready to dig into all the latest Google Analytics 4 (GA4) news? Check out our recent webinar, Google Analytics 4 - What’s New in 2022, now available on-demand. Adswerve Head... read more →
There have been several shifts in the analytics world over the past year, including the continued adoption of Google Analytics 4 (GA4) and server-side tagging in Google Tag Manager (sGTM).... read more →