Google Analytics

  • Analytics Roundup: Evel Knievel’s Burning Water Skiis-Data, a Very Omni-Channel Christmas, Chainsaw Sales and Getting Labeled Mobile-Friendly

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention.   Retailers Will Win Holidays with Omnichannel “Now, more than two-thirds of shoppers can be considered omnichannel consumers, according to PwC's holiday shopping forecast... These shoppers research products and make purchases using a combination of technology, online platforms and physical stores. "It's very clear to us that retailers that are leading in the e-commerce space are starting to win a bigger share of the consumer wallet," says Steve Barr, U.S. retail and consumer practice ...

    Posted at November 21, 2014 | By : | Categories : Blog,Digital Analytics Strategy,Google Analytics | 0 Comment
  • Google Analytics IQ Accelerator Course

    Who doesn't love New York City in the fall? The leaves are changing, the air is crisp, and the GAIQ exams are guaranteed to be passed. Wait...what? You read that right! This November, join Analytics Pros Founder, Caleb Whitmore, in New York City for a full-day, in-person Google Analytics IA Accelerator Course. Caleb will lead attendees through the Google-provided, standardized training materials for the GAIQ exam while integrating and explaining the real ins-and-outs of what the training materials cover. Coffee and lunch provided! What Full-day, in-person GA IQ Accelerator Course hosted by Analytics Pros Founder, Caleb Whitmore When November 4, 2014, ...

    Posted at October 27, 2014 | By : | Categories : Google Analytics | 0 Comment
  • From GA I-Quit to GA IQ-Certified

    With sweaty palms and racing heart, I walked in to my first day on the job at Analytics Pros. As a self-proclaimed “non-techy” person, I’d done my homework on my new employer and understood the basics of what Google Analytics were and why we were Pros at analyzing digital data. Five minutes into my first day, I was told that I would be taking a lengthy test covering the big-picture principles of Digital Analytics. From the receptionist to the CEO, every employee at AP is asked to study for and receive GAIQ Certification so that company-wide we share a working knowledge ...

    Posted at October 21, 2014 | By : | Categories : Google Analytics | 0 Comment
  • University of Washington’s Digital Marketing Analysis Certification

    Digital marketing is tricky business. Bridging the gap between your customers and all the data out there is key. Access to helpful data is at our fingertips through digital analytics tools, but without the ability to translate data, all you’ve got are piles of numbers. There are two choices in tackling this challenge: take lots of educated guesses and spend lots of unnecessary time and money, or learn Google Analytics. Do yourself a favor and skip the guessing. Learn the tools that you’ll really need. The University of Washington pulled together a group of advisers to craft a course that gives ...

    Posted at September 16, 2014 | By : | Categories : Blog,Google Analytics | 0 Comment
  • How to Use Cross Device Tracking in Google Analytics

    One of the newest features to be released for Universal Analytics version of Google Analytics this year is cross device tracking. As the name suggests, this tool dares to think differently about how users engage with you brand via desktop, mobile, tablet, non-traditional devices like Xbox and Google Glass, and even offline devices like a refrigerator. There’s very little you can’t track these days. How to Implement Cross Device Tracking It all starts with the user ID. By setting your own unique, persistent, and non-personally identifiable identifier, the Universal library is able to supersede the default Google Analytics client ID to be customizable ...

    Posted at August 6, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • Installing Google Tag Manager in your CMS – HubSpot, Squarespace, and others

      In recent years some fantastic content management and publishing platforms, both commercial and free, have come to market. I'm using one right now to publish this post: WordPress. Hopefully you use one for your site as well. (Side note: If you don't use one, talk to your tech folks - you really should be. We may be able to help you choose one, and measure its use effectively too.) The most interesting of them integrate a variety of other services, including social media and discussion features, analytics and remarketing, and ...

    Posted at June 13, 2014 | By : | Categories : Beyond Analytics,Blog,Google Analytics,Tag Management | 0 Comment
  • Live Blog from the 2014 Google Analytics Summit

    Live Updates from the Google Analytics Summit 2014 in San Francisco The Google Analytics Summit is an annual event for Google Analytics Certified Partners and Google Analytics Premium customers.  This year we'll be live-blogging from the GA summit once again.  As with past summits, we'll provide real-time updates and announcements from what's shared - at least what's available for public sharing. Stay Tuned! Opening Announcements The ...

    Posted at May 28, 2014 | By : | Categories : Google Analytics | 0 Comment
  • How To Track Responsive Websites

    My illustrious colleague Charles Farina wrote a great post about the importance of mobile design recently when he asked the question, are you analyzing your mobile traffic correctly? I wanted to follow along and give some pointers on how you can get this done and provide you with some useful resources. Many companies are turning to responsive website designs to provide users with an optimized experience without duplicating their efforts in maintaining and promoting their websites. A website is said to be responsive when it, quite literaly, has the ability to respond to the users screen size and change the layout to ...

    Posted at May 7, 2014 | By : | Categories : Blog,Google Analytics | 2 Comments
  • Are You Analyzing Mobile Traffic Correctly?

    In a recent article on Mashable it states that 17.4% of all web traffic now comes from mobile phones. Looking through many of our clients data I can anecdotally confirm this. For Web Analysts this metric is very important to keep track of. Many websites today still do not have a mobile optimized experience and many times the data shows that your business suffers as a result. If you do not have a mobile optimized site, I will show you how to uncover evidence of this. On the other hand if you do have a mobile optimized site, ...

    Posted at April 24, 2014 | By : | Categories : Google Analytics | 0 Comment
  • The Eye of Bocce – Measuring Bocce Ball with Google Universal Analytics

    Digital analytics has changed. Drastically. No longer are we limited to measuring a website or mobile app - we can truly measure just about anything. To prove that point, today we are measuring the great game of Bocce Ball. That’s right, gleeful Opticon attendees will enjoy the favorite pastime of elderly Italian gentleman on a beautiful terrace overlooking San Francisco - and we will capture it all using Google Analytics. What’s even better is that you can follow along at bocce.analyticspros.com where we have prepared a live gamecast ...

    Posted at April 17, 2014 | By : | Categories : Beyond Analytics,Google Analytics,Universal Analytics | 0 Comment
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