Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out... read more →
This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired... read more →
The Google Performance Summit marks an exciting moment for search, ads, and analytics. The evolution of Google's products are making it easier than ever to reach the right audience, in the... read more →
You’ve done it again, Google Analytics! You have provided a feature that made me feel like a true data magician. Yesterday I received a reporting request from a client that... read more →
Earlier this month Google Analytics announced version 4 of their Reporting API. While version 3 of the API is still supported, all new development and features will be geared towards improving... read more →
Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as "Direct" in Google Analytics—this means your Google Analytics reports for "Social" attribution are taking a nose dive. Your... read more →
We have had quite a few inquiries about duplicated or redirected Google Analytics hits when observed in the network tab of browser's developer tools. Here is a brief explanation on... read more →
Nearly 11 years ago (March 29, 2005) news dropped that Google had acquired web analytics software company Urchin. Since then we’ve seen the launch of Google Analytics as a free... read more →
Historically, reporting in Google Analytics has been limited to either the native reports, custom reports in the user interface, or extracting the data and using an external tool. While we've all... read more →
"Introducing Google Analytics 360!" Today, Google Analytics announced its new suite of services: Google Analytics 360. The suite of tools will allow users to see the complete customer journey, create... read more →