Google Analytics

  • Designing in a Vacuum: How to Make Your Website Suck

    Recently we wrote about common pitfalls of redesigning and launching your website.  There was one section in particular that incited some debate, which is expected because we only touched on the tip of the iceberg. And because of that, we were inspired to expand upon the concept of Designing in a Vacuum. Sucks: Designers are designers, not analysts Clean Sweep: It is true that there is a left brain, right brain battle at times, but they are not at odds. As with most things in life, there is a happy medium. The job of an analyst is to be able to fully interpret a ...

    Posted at January 27, 2012 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Pitfalls of Launching a Redesigned Site

    Redesigning and launching a new website is an exciting and stressful time. It can be a big undertaking to coordinate all of the moving parts to come together at a single day and time. To help ease the stress, we’ve compiled some common launch, design and SEO pitfalls that are often encountered, as well as tips to overcome these. Launching Imperfection First of all, expecting a site to be 100% complete on time is a bold expectation. It is always best to design and build the site in a development (or staging) environment first, and then transfer the files to the ...

    Posted at January 13, 2012 | By : | Categories : Blog,Google Analytics | 2 Comments
  • Why attend GAUGE

    I was recently emailing with a client who was asking about attending GAUGE.  His question was simply "is GAUGE worth it?"  Which got me thinking - is it?  Why attend GAUGE out of all the other conferences out there?  I have answer that begins with a story. A Founding Vision for GAUGE My vision for GAUGE begin shortly after founding Analytics Pros when I was moderating a panel session at SMX Toronto a few ...

    Posted at January 9, 2012 | By : | Categories : Blog,Events,Google Analytics | 0 Comment
  • Flow Visualizations in GA: Bringing Sexy back to Web Analytics

    Google Analytics is an amazing platform - and the new version has been piling on the sexy features - new interface, word clouds, multi-channel funnels, real-time, premium, and now this... goal flow visualizations. If you've used Google Analytics' features for Goals and Funnels, or for Navigational Analysis, you've probably been left asking lots of questions about how people come to your site and move through it.  Historically, GA has been pretty poor at doing this.  Navigational Analysis reports only show previous/next page paths, Goal Funnels show ...

    Posted at October 19, 2011 | By : | Categories : Google Analytics | 0 Comment
  • Introducing Google Analytics Premium

    Nearly 6 years ago, Google changed the world of Web Analytics and Online Marketing with the release of Google Analytics - free.  This move began what I see as a revolution and evolution in web analytics by making advanced web analytics tools available to anyone - simply put, making "democratization" of data a reality.  No longer was having data and analysis tools limited to the "elite" marketers at big companies with big budgets - anyone could have great data and do analysis. Well, today, everything has changed, again. Why change a good thing? I've been doing Google Analytics consulting since the product was ...

    Posted at September 29, 2011 | By : | Categories : Google Analytics | 0 Comment
  • 37 Google Analytics Training Events You Didn’t Know About

    Google Analytics User Conferences Do you want to meet other GA users?  Learn from top GA experts?  Talk with the engineers and product managers of Google Analytics?  Other vendors have user conferences - so why not Google Analytics?  Well, there are!  While pretty new (only a handful have taken place so far around the world), these events are sure to grow in frequency.  Here's a short-list of upcoming Google Analytics User Conferences around the world. GAUGE - the Google Analytics Users' Great Event, New York City, October 17th - 18th (

    Posted at September 22, 2011 | By : | Categories : Events,Google Analytics | 0 Comment
  • Next Generation of Analytics Engine – Interactive Management Console

    ​Analytics Engine "lotus" Release Is Here After more than 2 years of development we're extremely excited to announce the release of our next generation for Anaytics Engine.  We've codenamed this project "lotus" after the favorite car of our senior product engineer on the platform.  This release is more than an update: it is a whole new world.  With lotus we're moving to: A completely new engine core - written from the ground up, super small, super​ fast, and extremely​ powerful Completely new rule syntax - rules are now more powerful than before allowing more complex criteria and expanded reporting capabilities CDN-based script delivery​ - prior versions of Analytics Engine served the script core ...

    Posted at September 14, 2011 | By : | Categories : Google Analytics | 0 Comment
  • Web Analytics Planning Model for Google Analytics

    Over 6 years of working with companies to implement and use Google Analytics I've consistently seen the greatest threat to a successful implementation is a lack of robust planning.  This is the first post in what will become a series on how to build a successful strategy for adopting Google Analytics and what you need to consider when planning effective use of this great web analytics tool. My simple model starts with business goals, moves to understanding good ...

    Posted at August 16, 2011 | By : | Categories : Digital Analytics Strategy,Google Analytics | 4 Comments
  • Understanding the Impact of Session Calculation Changes in Google Analytics

    On August 11th 2011 Google Analytics announced a change in how a session (i.e. "Visit") is calculated.  The update was explained by as an "improvement" to how Google Analytics identifies sessions to bring GA "inline with the common definition of a visit."  Personally, I am skeptical about whether or not this is a good change, however long-term I don't think it is inherently "bad" - it just changes things, and a change in such a key component as how a session is ...

    Posted at August 15, 2011 | By : | Categories : Google Analytics | 4 Comments
  • Hostname to Content Analysis Custom Report

    Have you ever looked at your Google Analytics content (pages) reports and wanted to see details about the hostnames (website domains) where the pages are located? Then we've got something in common! This kind of reporting is a common request from clients and also a reporting technique I use all the time to do technical diagnostics, audits, and multi-site roll-up reporting.  So, I recently created an uber Custom Report for the New Version of Google Analytics to do just this kind of analysis and thought I'd share it ...

    Posted at August 8, 2011 | By : | Categories : Google Analytics | 3 Comments