Google Analytics

  • Dimensionator is Dead, but DMA lives in the New GA

    Geographic analysis in Google Analytics is one of the most useful features.  However, reporting based on "city" can be very misleading because it is too narrow.  Likewise, reporting by "region" (State, in the US) is too broad.  Google Analytics lacks Zip Code resolution, so what's left?  It would be great if Google Analytics reported by DMA's (designated marketing area) - the geographic definition of media markets in the United States that have been used almost universally by marketers for decades. A few years ago now I wrote ...

    Posted at April 17, 2012 | By : | Categories : Google Analytics | 6 Comments
  • Quick Resources on Goals in Google Analytics

    I get a lot of questions about Goals in Google Analytics and find myself sending basically the same email to people on a regular basis, providing links to some useful resources on setting up and using Goals in Google Analytics.  So, what better that to save some electrons and put that email into a blog post here. While I could literally write a book about Goals in Google Analytics (actually, I did just that), for the sake of brevity in this post I'm going to point you to some greta learning resources for Goals, and Google Analytics in general... here you ...

    Posted at April 10, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Two Key Takeaways from eMetrics & GAUGE San Francisco 2012

    First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible.  There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry.  I would highly recommend anyone who analyzes data to attend eMetrics.  And if your job allows you to touch Google Analytics at any point, GAUGE will certainly teach you something new that you can bring back and improve performance and increase insights. That being said, I think there were two key takeaways from this past week: 1. Voice Of Customer (or VOC) is HUGE. 2. Methods in which you ...

    Posted at March 26, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Google Analytics Launches New Social Measurement Suite

    Today at the SES (Search Engine Strategies) conference in New York City, Google Analytics announced a new suite of reports designed to enhance the measurement of Social Media. This is a welcome and exciting development for the Google Analytics product platform, as it makes analyzing and attributing the value contributed by Social Media easier and faster to accomplish. What the New Social Reports Contain The new suite of Social Media measurement reports contain a litany of capabilities, including: Consolidated reports for Social websites referring traffic to your site Social ...

    Posted at March 20, 2012 | By : | Categories : Google Analytics | 1 Comment
  • Pro Tips for GAUGE 2012 San Francisco

    And the countdown begins for GAUGE in San Francisco. Two packed days of insight, hands on experience and networking. Day 1 a Google Analytics User Conference; Day 2 full of Training Workshops.   With GAUGE only a few days away, we want to ensure you have the most enriching and meaningful experience possible.  We will spend the days diving deep into Google Analytics and meeting the faces that are behind the scenes, so be sure to make the most of every minute. Here are a ...

    Posted at March 2, 2012 | By : | Categories : Events,Google Analytics | 0 Comment
  • Designing in a Vacuum: How to Make Your Website Suck

    Recently we wrote about common pitfalls of redesigning and launching your website.  There was one section in particular that incited some debate, which is expected because we only touched on the tip of the iceberg. And because of that, we were inspired to expand upon the concept of Designing in a Vacuum. Sucks: Designers are designers, not analysts Clean Sweep: It is true that there is a left brain, right brain battle at times, but they are not at odds. As with most things in life, there is a happy medium. The job of an analyst is to be able to fully interpret a ...

    Posted at January 27, 2012 | By : | Categories : Blog,Google Analytics | 0 Comment
  • Pitfalls of Launching a Redesigned Site

    Redesigning and launching a new website is an exciting and stressful time. It can be a big undertaking to coordinate all of the moving parts to come together at a single day and time. To help ease the stress, we’ve compiled some common launch, design and SEO pitfalls that are often encountered, as well as tips to overcome these. Launching Imperfection First of all, expecting a site to be 100% complete on time is a bold expectation. It is always best to design and build the site in a development (or staging) environment first, and then transfer the files to the ...

    Posted at January 13, 2012 | By : | Categories : Blog,Google Analytics | 2 Comments
  • Why attend GAUGE

    I was recently emailing with a client who was asking about attending GAUGE.  His question was simply "is GAUGE worth it?"  Which got me thinking - is it?  Why attend GAUGE out of all the other conferences out there?  I have answer that begins with a story. A Founding Vision for GAUGE My vision for GAUGE begin shortly after founding Analytics Pros when I was moderating a panel session at SMX Toronto a few ...

    Posted at January 9, 2012 | By : | Categories : Blog,Events,Google Analytics | 0 Comment
  • Flow Visualizations in GA: Bringing Sexy back to Web Analytics

    Google Analytics is an amazing platform - and the new version has been piling on the sexy features - new interface, word clouds, multi-channel funnels, real-time, premium, and now this... goal flow visualizations. If you've used Google Analytics' features for Goals and Funnels, or for Navigational Analysis, you've probably been left asking lots of questions about how people come to your site and move through it.  Historically, GA has been pretty poor at doing this.  Navigational Analysis reports only show previous/next page paths, Goal Funnels show ...

    Posted at October 19, 2011 | By : | Categories : Google Analytics | 0 Comment
  • Introducing Google Analytics Premium

    Nearly 6 years ago, Google changed the world of Web Analytics and Online Marketing with the release of Google Analytics - free.  This move began what I see as a revolution and evolution in web analytics by making advanced web analytics tools available to anyone - simply put, making "democratization" of data a reality.  No longer was having data and analysis tools limited to the "elite" marketers at big companies with big budgets - anyone could have great data and do analysis. Well, today, everything has changed, again. Why change a good thing? I've been doing Google Analytics consulting since the product was ...

    Posted at September 29, 2011 | By : | Categories : Google Analytics | 0 Comment